Fig revolutionizes grocery shopping and dining for individuals with dietary restrictions. Designed as a pocket dietitian, Fig instantly scans product barcodes to identify allergens or incompatible ingredients across 2,800+ diets, including gluten-free, vegan, and low-FODMAP. Its intuitive interface and expert-backed database empower users to shop confidently, save time, and rediscover joy in food—without second-guessing labels. Perfect for families managing multiple dietary needs, Fig combines precision with simplicity.
Features of Fig
- Instant Barcode Scanner: Verify product compatibility in seconds.
- 2,800+ Dietary Profiles: Supports allergies, intolerances, and specialized diets.
- Family Multi-Profiles: Manage individual needs for multiple users simultaneously.
- Dietitian-Validated Data: Insights curated by 11+ nutrition experts.
- Smart Shopping Lists: Organize safe foods and streamline grocery trips.
- Restaurant Compatibility: Discover diet-friendly menu items at 100+ chains (subscription required).
Advantages of Fig
- Accuracy: Combines AI with dietitian reviews for reliable recommendations.
- Ease of Use: Clean interface and one-tap scanning reduce stress.
- Inclusivity: Covers rare diets like Alpha-Gal and histamine intolerance.
- Offline Access: Saved lists and scans work without internet.
- Community-Driven: Regular updates reflect user feedback.
- Free Core Features: No subscription needed for basic scanning.
Disadvantages of Fig Online
- Regional Gaps: Limited restaurant/grocery data outside the U.S.
- Premium Paywall: Advanced features like Multi-Fig require Fig+ subscription.
- Scan Delays: New products may take days to appear in the database.
Development Team
Fig was created by a small, mission-driven team that includes members with personal dietary challenges. Collaborating with 11+ registered dietitians, they blend technical expertise with empathy to address unmet needs in food allergy management. The company prioritizes user feedback, fostering a supportive community through app updates and advocacy.
Competitive Products
- MyFitnessPal: Tracks macros but lacks Fig’s allergy-centric depth.
- Allerguard: Focuses on common allergens but excludes complex diets.
- Spoonful: Accurate for allergies but lacks multi-user profiles.
Market Performance
With over one million downloads and a 4.8/5 rating across iOS/Android, Fig earns praise for transforming stressful shopping experiences. Users highlight its life-changing impact, though some note regional limitations. Fig maintains strong retention, driven by its unique value for niche dietary communities.
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