PanelSmart transforms everyday shoppers into market research pioneers through seamless barcode scanning and instant survey participation. Exclusively crafted for Kantar Worldpanel members, this app digitizes shopping receipts, decodes consumer habits, and rewards users for influencing global product development. Its frictionless design bridges personal purchases with corporate innovation strategies, making every grocery run a step toward market transformation.
Features of PanelSmart:
✨ SmartScan Matrix: Advanced OCR technology reads crumpled receipts and faded barcodes with 99% accuracy.
✨ Live Insights Feed: Watch how your toothpaste choice affects regional brand strategies in real-time dashboards.
⚡ Mission Modules: Complete themed challenges like "Healthy Living Week" to boost reward earnings by 300%.
⚡ Eco-Mode: Reduce mobile data usage by 60% during bulk receipt uploads without compromising speed.
❤️ Voice Feedback: Verbally answer surveys while cooking or commuting via hands-free audio capture.
❤️ Family Sync: Link household members’ devices to aggregate family consumption patterns effortlessly.
Pros of PanelSmart:
Zero learning curve with icon-guided navigation perfect for technophobes
Biometric login prevents unauthorized access to shopping history
The dynamic reward catalog updates monthly with trending brands and experiences
Direct chat support resolves scanning issues within 8 minutes (average response time)
Cons of PanelSmart:
- Requires 15+ scanned items weekly to maintain “Active Contributor” status and rewards
- Limited compatibility with outdoor/farmer’s market purchases lacking standardized barcodes
- Geolocation restrictions apply to alcohol/tobacco product scanning
Development Team behind PanelSmart:
Operated by Kantar’s Behavioral Labs division, PanelSmart integrates neuromarketing principles with IBM Watson’s pattern recognition. The team includes ex-Retail AI engineers from Walmart Labs and privacy experts certified under GDPR/CCPA frameworks.
Competitive Landscape
Fetch Rewards: Generalized receipt-scan app missing PanelSmart’s tailored corporate research integrations
MarketForce by Procter & Gamble: Manufacturer-specific feedback tool with narrower reward options
Receipt Hog: Entertaining piggy-bank reward theme but superficial data impact
User Metrics
Ranked 1 in “Research Apps” across 14 European markets (Q2 2023), with 92% of users reporting heightened brand awareness after 6 months of use.
Latest Upgrade
v4.1.9 introduced augmented reality receipt capture—hover phones over shopping bags to auto-identify 80% of items without manual scanning.
